The online marketing trends are changing 

The power of online marketing – what real estate agents should know about online advertising

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies like AI, VR and AR and stay ahead in the market. This will help gain a competitive edge and develop new ways to grow business. So how can you actually do that in 2019?

Customer obsession is the new black

It’s no longer enough to be a customer-centric business. In today’s competitive landscape, you need to be customer-obsessed. So how will that make an impact for you as an online marketer?

You need to spend more time focusing on your customers — so try to automate as much as possible. Becoming customer-obsessed means all conversations and decisions are not only observed through the customer lens but also opined by the customers themselves.

We need to listen to our customers and gather valuable insight that will impact their biggest, most timely decisions. This hyper-focus on the customer means that innovation has never been more important.

So how do Esoft help users in this new era?

We have built Shine — an Online Marketing automation solution powered by AI that allows you to improve the efficiency of your online advertising with just a few clicks.

Shine is built with our customers’ greatest needs in-mind and is continuously being improved based upon feedback, data, and market knowledge from our customers and partners.

There are so many solutions out there for online advertising — but with more than 20+ years in the real estate business we have more data and experience than our competitors. This sets Shine apart.

We soon expect to launch solutions with AI that can not only help you target the right people — but also help create a more personal and better experience for traffic as it arrives on landing pages. Here, AI will help by showing the image that will be the most meaningful to each target group. This, plus other features in development, all support our goal of ensuring clients sell their properties faster.

How can you be the best marketeer?

Today’s brands need to be customer-obsessed if they’re to meet high consumer expectations. Customers are more empowered than ever before, which means your employees must be equally empowered to put customers first. And if you properly align your customer-obsessed culture with the bottom line, everyone will benefit, and your brand will go beyond just being customer-centric.

Develop together with your customers — build relationship that matters. Automate and focus more resources on creativity. Measure the meaningful way — and make it actionable. AR, VR, Chatbots, Influencers, Voice and all the other buzz words will help you — but the end of the day it’s all about your stories and how you present them.

Good luck!


This article is written by Lisbeth Chawes, our CEO of Esoft Shine. Lisbeth has 15+ years of experience with online marketing. She has previously acted in leadership positions at start-up companies and she is on the list “Inspiring Fifty: Nordics 2016”. On November 1st 2018 she started as CEO of Esoft Shine, which is an Online Marketing automation solution powered by AI that allows you to improve the efficiency of your online advertising with just a few clicks.



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