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People in real estate images: How to avoid generic housing ads

Generic housing ads? No thanks

It’s becoming more common to include people in real estate images. 
The Swedish real estate agency Fastighetsbyrån is already aware of this trend and they are leading the way by including more people in their real estate images.

A survey from Fastighetsbyrån shows that many home buyers are tired of clichéd and generic housing ads. This survey also shows that almost every other Swede perceive housing ads as a cliché.

I think, among other things, that the result is based on general tiredness around a reality that is polished and retouched for the like of marketing profits and social media. We will continue to show the best side of each house, but we have to figure out a way to make it more personal.

Press Manager at Fastighetsbyrån.

Ads that make you feel at home

People demand more versatile images to really show the fascets of what could potentially be their new home. One way to make the images more versatile is to include people doing everyday stuff.

Birgitte Vitestam Blomqvist, Real Estate Researcher at Malm√∂ University, has due to her research concluded that ‚Äúfeeling at home‚ÄĚ is one of the most important factors when you want to purchase a home.

A home is a place that you can link with safety and security, however, that connection is experienced differently from each person looking for a new home. If the housing ads become more nuanced, it can help the buyers decide whether they can see the house as a future home or not, says Birgitte.

A home is a place that you can link with safety and security, however, that connection is experienced differently from each person looking for a new home. If the housing ads become more nuanced, it can help the buyers decide whether they can see the house as a future home or not.

Birgitte Vitestam Blomqvist, Real Estate Researcher at Malmö University

At Esoft, we have great experience with including people in real estate images and videos. We understand the effect, and we definitely recommend this to avoid the generic housing ads. See examples below:
Fastighetsbyrån Sweden
LokalBolig K√łge

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This article is written by our CEO in Sweden, Magnus Bramer. Follow Magnus on LinkedIn

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